BRAND
The Green AgendaPosted by john Oct 15, 2009 08:38AMBRAND
Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service

- Comments(0)http://www.twenty-2john.eu/#post1


